PRAVANA award winning VIVIDS impart long lasting, rich color and brilliant shine.
WHAT IT DOES
This direct dye features Kerating Amino Acids provide strengthe and durable shine when applied. Use VIVIDS Clear to lighten or pastel and VIVIDS Black to darken and VIVIDS shade.
WHAT ELSE YOU NEED TO KNOW
No ammonia, extremely gentle. Silk Amino Acids - Act as a color carrier to help drive color deep into hairs cortex. Keratin Amino Acids - strengthen hairs fiber and help color adhere to the hair shaft. Exclusive to PRAVANA - paraben free, zero Phthalates, No aminal testing, free from MEA and DEA, and EPA and CARB compliant.
